Selling Security Sizzle: Marketing Tips for Training & Awareness

Marketing isn’t just for business majors anymore. If your employees aren’t buying what your security awareness program is selling, this webinar is for you. Well beyond marketing fluff and sales tactics, we’ll uncover proven persuasion and inspiration techniques to help you “sell” employees on awareness training and ultimately influence security behaviors. Join security awareness education guru Lisa Plaggemier to learn:

  • Time-tested techniques to get the right message to the right person at the right time
  • How to segment and target your employees to boost outreach effectiveness
  • How sales funnel strategies will deepen employee engagement with your security training
  • To learn more about InfoSec Institute's security awareness and phishing simulation solution, click here.

    For FREE security awareness resources, click here.

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